Monday, 7 September 2009

Disney Buys Marvel!

Week old news now, but whilst I was enjoying myself in Legoland last week with the family I happened to see on the front of a newspaper that Disney had purchased Marvel...

I reacted quite negatively when I read the full story, I don't really know why.

It seems Disney are building on its strategy of delivering quality branded content to people around the world and decided that as Marvel starts to hit the big time again with its blockbuster movies, this would be a good asset to purchase, and a good time to do it.

Disney purchased Marvel for $4 Billion with its last big purchase being Pixar at over $7 Billion a few years ago.

Robert A. Iger, President and Chief Executive Officer of The Walt Disney Company said:

"This transaction combines Marvel's strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney's creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories. We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation."

Paramount will maintain their arrangement to distribute five upcoming Marvel Studios films, including Iron Man 2, Thor, Captain America, and The Avengers. All other deals for movies for characters at other studios (e.g. Spider-Man, X-Men) will stay in place under the terms originally set by Marvel. Disney would like to start distributing Marvel movies down the line, saying "when the time comes we'll take a closer look at it." John Lasseter met last week about a possible team-up between Marvel and Pixar and apparently got "pretty excited, pretty fast." They say there's definitely an opportunity there.

This is a huge moment in entertainment history and is a great opportunity for Disney to literally take over the movie world with its upcoming joint projects. As long as we don't see X-Men/ Hannah Montana crossover movies I'm sure we'll all be fine... presented some funky photo shopped Marvel/ Disney crossover pics on their site today to celebrate the occasion which you can view HERE. I've put a few below to give you an idea of what's there. You can also find a huge gallery of these crossover pics HERE on

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